Dynamic Yield (Acquired 2019)

A/B Optimization platform, 2017
Role: Product UX

Dynamic Yield’s Omnichannel Personalization Stack helps marketers increase revenue by automatically personalizing each customer interaction across web, mobile apps and email. The company’s advanced segmentation engine uses machine learning to build actionable segments in real time, enabling marketers to take instant action via personalization, product/content recommendations, behavioral messaging, a/b testing and automated optimization.

Acquired by McDonalds (March 2019)


My Role

  • Delivered new UX for messaging a/b testing workflow, including a unique wysiwyg messaging editor
  • Planned UX for A/B testing paradigms that included a collection of elements being tested at once to multiple audiences
  • Designed the audience explorer, a unique form-builder experience that fine-tunes audiences like a formula, while keeping simple options available
  • Delivered UX for recommendation strategies, DY’s out-of-the-box advanced targeting options
  • Assisted in designing the product dashboard

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