Webdam – Bynder (Acquired 2018)

Asset management platform, 2016-Current
Role: Product Lead

Webdam’s suite of products makes it easy to organize, use and share creative assets – from creation to delivery. Webdam was a Shutterstock company until it was acquired by Bynder in 2018.


My role

  • Led a team of 10 for Webdam’s flagship product which is used by 700+ mid-market/enterprise businesses and 500K+ marketers
  • Owned design for Webdam core (an asset management system) and a design lead for Workstream (task management product for creatives)
  • Delivered a new multi-product asset viewer resulting in a ~600% speed increase and 70% less clicks for most actions in the product
  • Reduced tech debt by ~45% in 7 months
  • Helped hire and mentor a UX team of 4
  • Instituted new processes for a unified design framework and shared components which improved team productivity by 40%
  • Responsible for brand-portal deployment re-write – allowing users to deploy assets within any folder hierarchy to multiple portals with one-click (down from 6 clicks), simultaneously fixing ~70 open issues with the original feature.
  • Created a research process for on-site interviews, later used by the extended product team. Conducted over 12 on-site interviews in the US and dozens of video-based interviews.
  • Delivered multiple features into a new feature deployment pipeline that included internal & external beta periods. Communicated new enhancements to team training and to customers.

Case Studies and Process

Case study – Webdam component design – Available upon request
Case study – Webdam research – Available upon request
Case study – Workstream research – Available upon request
Case study – Workstream product – Available upon request

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