Hi there 👋
I'm Eido
I love building products
that are used daily by millions.
I'm a product design leader and entrepreneur, currently Leading Product Design at Sift.
San Francisco, CA
©2025
Who I work with
I love working on challenging, complex products in B2B, B2D and Enterprise companies.
Apiiro
Agentic application security platform
Blackray
AI Tooling
Bynder
Digital Asset Management
Calligo
Data Management
Cloudbees
Software Delivery Platform
PepsiCo
AdTech & MarTech
Sift
Fraud Prevention at Scale
TrueAccord
Debt Collection Startup
Zero Networks
Dev Tooling (Microsegmentation)
Zoominfo
GTM Intelligence Platform
Keep scrolling
I'm open
I'm obsessed by making
people's lives easier.
for Work
About me
16 years of experience.
10 in management.
5 as a PM.
4 exits.
1 mocktail book.
Product Design Leader
Zero-to-one projects of any size or scale; Strategy and vision; Design Management; DesignOps; Design Systems; and more.
Research, Process & DesignOps
Workshops; User testing; Prototypes; Dovetail; Mixpanel; Pendo; and more.
Btw I wrote a book please buy it :D
Whimsical Mocktails, now available on Amazon (#shamelessplug)
Open for work