I build the teams and the systems that make good products inevitable.

Seventeen years in product design, ten of them managing the people who do it. Most recently I led a team of five senior designers at Sift, building the tools that catch fraud at enterprise scale — high-ambiguity work where being wrong is expensive and being slow is worse.

I hire, coach, and run the critique culture that keeps quality from being a mood. I also build: Blackray is where I ship real products with AI tooling to keep my hands in the craft. I still prototype. I still argue about spacing. I just do it with more people in the room.